Oh, Hatie, Hatie!  You lovely … latie?

Hatie Parmeter is the prodigious creator of Whoa Mag, an online rag that features stories about incredible, adventurous women from all over the world. She describes herself as:  enthusiastic, colorful, bold, loyal and loving.  After perusing Whoa Magazine, stalking her on Facebook, and perusing her answers to my interview questions, “I” would describe her as: super rad, first-class, legendary, epic, and just an all around good time.  Her work in her articles and collabs with other women show how fierce she is about her projects and getting women inspired.

Whitewater canoeing is the sport of paddling a canoe on a moving body of water.  River rapids are graded like ski runs according to the difficulty, danger or severity of the rapid. Whitewater grades (or classes) range from 1 (the easiest) to 6 (the most difficult/dangerous). This is something this lady is into!  She grew up attending YMCA Camp Widjiwagan in Ely, Minnesota where she branched off into the BWCA, Quetico and beyond for canoe trips from seven days to 50+. That’s where her love for whitewater canoeing started and will stay to infiniti.  These days she doesn’t go boating as often due to her vicinity not being anywhere near whitewater and she’s currently canoe-less.   Dreams aren’t easily extinguished though, as Hatie states: One day I’ll have the funds to purchase a coveted Joe Seliga wood-canvas canoe and I’ll love it so hard!

Living in Chicago is a bit hindering for her as outdoor explorations may require quite the drive.  She would like to move to the West Coast, but other carrots of opportunity keep her in the Windy City for now.  Hatie realizes the predicament a lot of women find themselves in.  The predicament where they can’t seem to discover a community of like-minded female adventurers.  In true Joan of Arc fashion, she states:  There are plenty of individual women who want to adventure here but they don’t know how or they just haven’t become a community yet. Whoa is helping build that community and I’m not ready to leave at such a crucial growth stage of my own and in the area. 


Intrigued?  Let’s hear more from Hatie…

What can you do today that you could not do a year ago?  I can talk to anyone! I have always been friendly but through creating Whoa Mag I have really learned about putting myself and my publication out there. People love to talk, especially when you ask them about themselves, and as a journalist that makes my job way easier and more fun. I don’t do interviews – I have conversations.

What would you regret not doing?  I would regret not traveling if I suddenly passed away or was no longer able to do so! I haven’t done much but I have big plans!

When was the last time you traveled somewhere new?  I went on my first real solo trip this summer to Portland, OR for some Whoa-related happenings and it was amazing. I met incredible people, LOVED the city so much and will definitely be doing more traveling as soon as I can 🙂

Did you know that Whoa Mag hosts events in the Chicago area? I’ll be on the lookout for more upcoming events in Hatie’s area!!! Check Whoa Mag’s Facebook page for more details and Like them!


What does success mean to you?  Success means earning enough money to live comfortably yet simply and be able to travel and not fear that an emergency or unexpected expense will knock me on my ass. I would love to grow Whoa into a sustainable publication that pays contributors and that I could live off. That’s the dream!

Do you like your current job?  I do not love my day job but it pays the bills. I sort of have two full-time jobs. The muggle one (content marketing) and the dream one (running Whoa Mag which currently provides no income for anyone.)

What are you doing to pursue your dreams right now? Working hard! I once read a quote that if a stranger followed you around for a week he or she should be able to tell your dream without you saying anything about it. This means you have to work on it often to get what you want. I work on Whoa every day, from researching and coming up with interview questions to making connections with brands and other publications and writers. 

What are you most proud of? Whoa! I created the publication because I was over not seeing women in the media doing badass outdoors things. Today I run the platform for people to tell their own stories through contributing to the magazine and I also write stories myself. I have gained so many valuable professional skills (social media, PR, communications in general) and I’ve done everything completely from the ground up with little guidance from anyone. Learning by doing is my method!

If you were someone’s life coach, what would you tell them? Don’t be afraid to be enthusiastic. Say how stoked you are or how awesome someone is or how cute their shirt is or whatever. Do not be afraid that you will frighten people with your enthusiasm. 

I can completely relate to her above response!

Fun and furious questions:

If you could do it all over again, would you change anything? In life? In Whoa? Nah.

How old would you be, if you didn’t know how old you are?  Probably really old. Haha. I have some health problems that often make me feel really old. I am 25 but my whole life people have assumed I was older. Maybe I’d be like.. 30. This is such a fun question! I’ve never thought about it…..

What activity makes you lose track of time?  Research! *pushes glasses back up nose* I LOVE digging in to interview research before I talk to someone for a Whoa interview. I love digging into who they are so I can really be prepared to speak with them and just know who I’m talking to.

Best cheat indulgence?  I don’t cheat because I don’t have any rules. I eat a lot of candy and vegetables.

If you could only speak one word today, what would it be?  Byeeeeeee. I have been listening to a ton of “My Favorite Murder” the podcast and the two comedians use this totally obnoxious voice to say, “BYEEEE” at the end of every episode. It’s stuck in my head.


Blogging has introduced me to such a wonderful world of outdoor female enthusiasts.  I can’t express enough how much I appreciate Hatie’s work in growing this phenomenal community both online and around her.  Many laudations, Ms. Hatie, many, many laudations!


Much love and Aloha,

your I wanna try whitewater canoeing! clueless traveler

4 thoughts on “Oh, Hatie, Hatie!  You lovely … latie?

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